Report
Minute Zero
A 38-page report on how minute-zero behavior is moving outside the provider and what that means for access, margin, governance, and operating design.
Get the reportThe Critical Few
A healthcare think tank for the few questions that matter.
The Critical Few is a free-access research studio: reports, field notes, and practical healthcare strategy thinking for people trying to understand what is changing and what to do with it.
Latest report
Who Owns the First Five Minutes in Healthcare?
A 38-page report on how minute-zero behavior is moving outside the provider and what that means for access, margin, governance, and operating design.
The most important care decision now happens before the provider is involved. The organizations that can shape that moment will control access, economics, and trust more effectively than those that inherit demand after it has already been routed elsewhere.
Free report access
Download the full Minute Zero report.
Minute Zero gives healthcare leaders a practical frame for what happens before a patient reaches the provider: who shapes demand, what that means for access and margin, and where governance needs to catch up. Access is free.