Insights
These essays carry one argument at a time in public so leadership teams can read, cite, and circulate the thesis before deciding whether they want the full free report or a collaboration conversation.
Public theses
A small public corpus. One claim per page. Clear enough to carry into internal discussion.
Current corpus
Public thesis / Minute Zero
A public thesis on minute zero: the first care decision now happens before the provider is involved, changing access, demand shaping, and governance.
Public thesis / Minute Zero
AI is absorbing behavior created by affordability pressure and access friction, making it one of the fastest-growing surfaces for minute-zero work.
Public thesis / Minute Zero
When a provider is absent at minute zero, it inherits demand rather than shaping it. That appears as misrouting, leakage, higher cost-to-serve, and margin pressure.
Public thesis / Minute Zero
Providers have the strongest right to win minute zero if they combine trust, records, escalation, identity, and accountability into one governed front end.
Public thesis / Minute Zero
A provider answer to minute zero is not a chatbot purchase. It is a governed navigation layer with identity, consent, model controls, escalation, and board reporting.
Public thesis / Minute Zero
The next 36 months are a decision window for provider leadership teams: own minute zero, define the control point, classify use cases, and govern scale deliberately.
Next step
Open the free report library for the full paper and continue through the public insight series.